A lot of businesses today use social media marketing, but are you sure that you are using it to its maximum potential? After all, there is no reason for your brand’s social media to not have more followers, exposure, engagement or leads and there is always more room for improving your social media marketing. If you build a stronger social media marketing strategy, you can enjoy more success for your business and even accomplish unique objectives like targeting specific audiences. Considering the fact that social media marketing can be more cost-effective than other traditional modes of advertising, an improved SMM strategy is something all businesses should focus their energy on. To help you get started, we have compiled a list of tips that can help. These are all actionable steps that anyone can use, so be sure to consider them for your social media marketing strategy:
Share Good Content – Regularly
Naturally, people using social media want good quality content to engage their interest so well-written articles, quality images, useful videos, and creative content are all necessary for your social media marketing. However, one crucial aspect that many businesses neglect is the frequency of how often they post new content. It is not enough to post content once or twice a month – you need to post at least twice a week to engage your targeted audience as you wish to. Yes, it takes more effort to create new content more but the result is worth it! When your followers know that they can expect regular content from you, they are more likely to engage with it and your brand more.
Pro tip: If, for some reason, you are unable to create new content but have to post something since it has been a few days since you last posted something, you can always re-share an old article or share a news or creative piece related to your niche. Just don’t make it a habit of always posting old or external content. Original content is best!
Actively Engage Your Audience
When you post an article or an image related to your business, some followers engage with it voluntarily or some just see it and move on. To get maximum engagement, you can try to actively engage your audience. This can be done in a few ways such as:
- Using polls to get people to answer queries. Social media sites like Facebook and Twitter allow you to post polls that people can respond to within seconds, which makes it a great tool to get engagement on your brand’s profiles. Moreover, these polls can help you conduct surveys and understand more about your audience.
- Encourage your followers to engage with your content. Apart from polls, you can also directly ask your audience to engage with your content. For instance, if you post an update regarding your objectives, you can also prompt your followers to tell you about their objectives – perhaps with a caption like, “What are your objectives in life? Comment below and let us know!”
- Ask questions. People like answering questions, so you can also regularly post trivia questions related to your niche.
Use Hashtags to Search Topics
Want to know what informational content people are looking for? You can use hashtags for this purpose! Simply use hashtags related to your niche and see what people are asking and then post an informational article on it. For instance, if you own a real estate business, you can look up #RealEstateFAQs to see what people are asking.
Getting Professional Assistance
At Mintbrains, we specialize in all kinds of solutions for your brand’s digital marketing, including social media marketing. Our professional expertise can help improve your social media marketing strategy and get you more business along with followers and online exposure.