Social video strategy is all about using video content to drive traffic to your website, social media, and overall online presence. In 2018, video viewing rates spiked as video became more and more popular – that is why sites like Facebook introduced Live Videos and Instagram introduced IGTV. It turns out, people are very interested in viewing video so businesses are now using video strategy to build their clientele. No matter what your business type, size, or niche may be, there is definitely video strategy waiting to be developed for your business. Here are some ways you can use social video strategy to build your business:
Use Various Types of Video
Video isn’t fixed – there are many kinds of videos that you can produce to attract viewers. Videos can be informative or entertaining, long or short! Here are some of the types you can use if you want to increase your followers, drive traffic and convert visitors into customers:
- Product Videos: New products can be launched via videos – not full on ads but short clips that highlight your new products. For example a fashion brand may do a new shirt design reveal via video. You can also use product videos to provide explainer videos for your products, for example showing a how-to video for using wax seal if your business sells wax seal kits.
- Video Interviews: For building trust and brand image, you can use interviews of influencers, celebrities, or existing customers who promote your brand through the video. You can even drive traffic to your website by posting snippets of video interviews on your social media profiles that lead back to the full video on your website.
- Live Videos: For product launches, corporate events, or similar events that can be shown live to your audience, go live for your videos and let your followers engage with you in real time. Live videos also help build customer trust. Social media sites like Facebook, Twitter, and Instagram all offer live streaming!
- Animated Videos: Many brands use animated videos since they appeal to audiences well. They can be used as explainer videos, educational videos, or brand videos.
Use Web Analytics
Web analytics can help you analyze which content gets the most views and is most popular amongst your online followers. This will help you understand which content to use primarily for your videos. If your audience is already interested in such content, you can be confident they will like them as video content as well.
Check Out Competitors’ Video Content
To gain more inspiration about what kind of video content to produce, you can check out your competition and what video content they provide to their audiences. This will help you understand what type of video content your target market is interested in.
Analyze Popular Content for Video in Your Niche
You’ve seen your own web analytics and you have gained an idea about your competitions’ video content – so now it is time to analyze generally what type of content for video is popular in your niche. Each industry has its own type of target market and their preferences vary as well. Once you know your target audience’s preference for video content, you can add similar content in your strategy as well. Available tools like BuzzSomo help you analyze top-performing content related to your niche’s keywords.
Create High Quality Video Content
Now that you have an idea about what type of video content you should create to attract more customers, it is time to get to the actual video creation! You can always take the help of video creation or editing software, or you can hire in-house video developer to do so, but the former option is often expensive or low quality if it’s free and the latter can be costly, especially for businesses with a limited budget. In such a case, the best solution is to go for a digital marketing agency that already has professional video developers who can create the best video content for you. At Mintbrains, we have a specialist team of animators, innovators, and video strategy developers who know the best way to create video content. You can tell us what type of content you require and we’ll give you high quality video content to post!