A website is only considered well-designed when all of its parts and elements are designed properly. A mistake many website owners make is that they focus on creating the main parts of the website flawlessly but neglect the other elements thinking they don’t matter much. A website’s footer is one such part, but you’d be surprised to see just how much influence a simple footer can make on your website visitors. Not only does it offer vital information to your users but also wraps up the entire page and brings the header and the body in a coherent and visually satisfying manner. Therefore, like all other parts of your website, the footer should also be well-designed and functional.
If you’re thinking of improving your website’s existing footer or designing a fresh one, you’re probably confused about what to add, what to skip, and other similar concerns. Take the help of the following tips to make designing the best website footer easy for yourself:
Website Footer Designing Tips
The basic rule that applies to other elements of your website also apply to the footer: focus on a simplicity. In fact, simple design is especially important for a footer because there’s limited space to work with and it needs to offer information so readability and clarity are very important aspects. When designing your website footer, cut out anything that seems extra or unnecessary and keep it free of clutter!
Readily Offer Information
Footers can transform visitors into customers so they should readily offer information needed to stimulate interested visitors into approaching your business as a customer. Clearly provide your business email address, physical address and phone number.
If you really want to make an impact with your footer, try offering information that makes it more convenient for a website visitor to connect with you. For instance, you can add a map along with your address, or a Call Now button for mobile users that immediately leads them to their phone dialer with your company number entered.
Include Links to Other Essential Website Pages
A good footer always leads the website visitor where they want to go on your website. Therefore it is a widely practiced norm to design the footer including links to other essential pages on your website such as the About Us or Contact Us pages. Your users should be able to get to know you easily by viewing your footer and the links it leads to.
Use the Sub-footer Correctly
Add a CTA
A Call to Action is an important part of your footer so don’t skip it! It can directly influence a visitor to connect with your business, which is why it is so important. You can include a CTA like “Call Us Now” or by suggesting users to “Stay in Touch” by entering their email address to subscribe to your newsletter. Whatever CTA you decide to use, make sure it is convenient for users to use.
Use Visual Elements
Don’t worry – while footers are not fancy or full of design, you can still make them more visually appealing by breaking the text-only monotony and using visual elements like maps or social media buttons. As long as the visual elements aren’t cluttering your footer, you’re good to go!
Keep the Size and Color Readable
Often times, a footer can end up looking like the fine print on ads that is not only difficult to read but also boring. This is why your footer should look like a part of your website and not just some extra text at the end of the page. While it is important to keep the font size less than the header or body content, don’t make it too small or unreadable. Similarly, try using a good, attractive color scheme that makes the footer easy to read so visitors don’t turn away from it.
Make it Clickable
Your website footer leads to other pages on your website and also allows users to contact you or submit their email addresses – which is why it is important to make sure your footer and all its links are clickable. Keep enough space because the links or clickable items, and evenly spacing them using enough empty space also builds the aesthetic appeal of your footer so it’s a win-win!